India’s biggest carmaker, Maruti Suzuki, has finally lifted the covers off its much-anticipated SUV — the Victoris. Positioned above the Grand Vitara, this SUV aims to strengthen Maruti’s grip on the highly competitive mid-size SUV market. What makes the Victoris special is its 5-star Bharat NCAP safety rating, Level 2 ADAS technology, and a long list of premium features that were previously unseen in Maruti’s lineup.
But this launch isn’t just another addition to the SUV crowd. The Victoris marks Maruti Suzuki’s intent to compete directly with Hyundai Creta, Kia Seltos, Honda Elevate, and Toyota Hyryder, while also appealing to global markets — as it will be exported to more than 100 countries.
Let’s break down everything you need to know about this exciting new SUV.
Dimensions and Design: Bigger Than the Grand Vitara
The Victoris is based on the Grand Vitara’s platform but is dimensionally larger. Measuring 4.3 metres in length, it offers more presence on the road and slightly better cabin space compared to its sibling.
From the outside, the Victoris looks modern, muscular, and sporty, with several standout elements:
- A connected LED tail-light bar stretching across the rear.
- A new, bold front grille with a chrome finish.
- Stylish LED DRLs and headlamps.
- Squared-off wheel arches housing dual-tone aero-cut 17-inch alloy wheels (215/60 tyres).
- A powered tailgate with gesture control.
- Dual skid plates (front and rear) in white finish.
- Sleek shark-fin antenna for added sportiness.
The overall stance is rugged yet sophisticated, clearly targeting both city buyers and adventure enthusiasts.
Colour Options: A Palette for Every Buyer
The Maruti Victoris comes in 10 colour choices, including dual-tone options. Two shades are brand new for the SUV — Eternal Blue and Mystic Green.
Solid colours:
- Arctic White
- Splendid Silver
- Eternal Blue (NEW)
- Sizzling Red
- Bluish Black
- Magma Grey
- Mystic Green (NEW)
Dual-tone colours:
- Splendid Silver with Black Roof
- Sizzling Red with Black Roof
- Eternal Blue with Black Roof
These shades ensure buyers can customize their SUV to match their personality — whether bold, elegant, or sporty.
Powertrain and Hybrid Technology
Under the hood, the Victoris comes with multiple engine and transmission choices, making it versatile for different types of customers.
Engine Options:
- 1.5-litre petrol engine (naturally aspirated).
- Mild-hybrid system (better fuel efficiency).
- Strong-hybrid system (for eco-conscious buyers, with eCVT transmission).
Transmission Choices:
- 5-speed Manual Transmission (5MT).
- 6-speed Automatic Transmission (6AT) with paddle shifters.
- eCVT (exclusive to strong-hybrid variants).
Drive Modes & Terrain Modes:
- Four terrain modes: Auto, Snow, Sand, and Mud.
- Three driving modes: Eco, Normal, and Power.
This variety means buyers can choose an SUV that fits their lifestyle, whether it’s fuel efficiency, city driving, or weekend getaways.
Interiors: Luxury Meets Technology
Step inside the Victoris, and you’ll notice a leap forward for Maruti Suzuki in terms of luxury, comfort, and tech features.
Highlights include:
- 64-colour ambient lighting (segment-first for Maruti).
- 10.25-inch fully digital infotainment screen with wireless Android Auto & Apple CarPlay.
- 10.1-inch instrument cluster (high-resolution digital display).
- Alexa Assistant integration for voice commands.
- Suzuki Maps with traffic and speed sign recognition.
- Infinity x Dolby Atmos audio system with 8 premium speakers.
- Panoramic sunroof for an airy cabin experience.
- Eight-way power-adjustable ventilated front seats for comfort in all weather.
- Underbody CNG tank with a concealed space concept (unique feature for practicality).
- Two new interior colour themes, making the cabin feel more premium and customizable.
The Victoris cabin feels like a modern lounge — perfect for young professionals, families, and tech-savvy buyers.
Safety: 5-Star Bharat NCAP and ADAS
Perhaps the biggest highlight of the Victoris is its safety. Maruti has been criticized in the past for weaker safety scores, but the Victoris changes that narrative.
The SUV secured a full 5-star rating in Bharat NCAP tests with impressive scores:
- Adult Occupant Protection (AOP): 31.66/32
- Child Occupant Protection (COP): 43/49
Test Breakdown:
- Frontal Offset Deformable Barrier Test: 15.66/16 points (good protection for head, thighs, ankles).
- Side Movable Deformable Barrier Test: 16/16 points (good protection for head, neck, chest, legs).
- Child Seat Tests: Used DUALFIX 5Z with Vario Base; full marks for both 18-month and 3-year-old dummy tests.
Standard Safety Features:
- 6 airbags (standard across all variants).
- Level 2 ADAS (Advanced Driver Assistance Systems).
- 360-degree camera with dynamic guidelines.
- ABS with EBD, ESC, and hill-hold assist.
- ISOFIX child seat anchors.
This makes the Victoris one of the safest cars in its segment, directly competing with global standards.
Variants and Configurations
The Victoris is offered in eight variants:
- LXi
- VXi
- ZXi
- ZXi (O)
- ZXi+
- ZXi+ (O)
- ZXi+ 4WD
- ZXi+ (O) 4WD
This wide range ensures that buyers have multiple choices based on budget, features, and driving needs.
The 4WD versions are aimed at off-road enthusiasts, while the hybrid variants target eco-friendly urban drivers.
Market Impact: Made in India, for the World
The Victoris is not just for the Indian market — Maruti Suzuki plans to export it to 100+ international markets. This aligns with India’s role as a global manufacturing hub for Suzuki.
By offering premium features, high safety, and advanced hybrid technology, the Victoris could become one of Maruti’s most successful exports.
Booking and Expected Price
Maruti Suzuki has opened bookings for the Victoris at a token amount of ₹11,000.
While official prices are yet to be revealed, industry experts estimate the Victoris to be priced between ₹12 lakh to ₹22 lakh (ex-showroom), depending on variant and drivetrain.
This will place it in direct competition with:
- Hyundai Creta
- Kia Seltos
- Honda Elevate
- Toyota Urban Cruiser Hyryder
- MG Astor
Who Should Buy the Victoris?
The Victoris is an SUV that blends style, safety, tech, and performance.
It’s ideal for:
- Families seeking a safe, spacious SUV.
- Young professionals who love tech-loaded cars.
- Adventure seekers who want 4WD with terrain modes.
- Eco-conscious buyers looking for strong-hybrid efficiency.
- Export markets seeking affordable yet premium SUVs.
The Maruti Suzuki Victoris is more than just a new SUV launch — it represents a shift in strategy. By focusing on global safety standards, hybrid technology, luxury interiors, and advanced driver aids, Maruti is aiming to move up the ladder in the premium SUV segment.
With its 5-star BNCAP rating, stylish design, and tech-packed features, the Victoris has all the ingredients to become one of the best-selling SUVs in India and abroad.
Bookings are open now, and with deliveries expected soon, the Victoris is set to create waves in the market.
For buyers, this is not just another Maruti — this is the start of a new era of premium, safe, and global SUVs from India’s largest carmaker.
