New Delhi | Tech Desk | September 22, 2025 — Ahead of the launch of Apple’s new iPhone 17 series, retail chain Vijay Sales has announced a significant price cut on the iPhone 16 Pro Max. The move makes last year’s flagship a more attractive option for Indian buyers looking for a premium smartphone at a reduced cost.
Major Discount at Vijay Sales
The iPhone 16 Pro Max, launched in 2024, was among the most expensive smartphones in Apple’s lineup. Its 1TB variant carried a price tag of ₹1,84,900 at launch. Vijay Sales has now slashed the price to ₹1,72,500.
Additionally, customers using an HSBC Credit Card for EMI transactions can avail of an extra discount of ₹7,500. This brings the total benefit to over ₹19,900, including both the direct reduction and the bank offer. Such a price adjustment within a year of launch is notable, given Apple’s history of maintaining consistent pricing.
Why This Price Cut Stands Out
Apple devices, especially the flagship iPhone series, seldom see heavy discounts so soon after release. Typically, reductions of this scale occur only after two or more years. Analysts say the move highlights two clear factors:
- Retailers are preparing shelf space for the iPhone 17 series.
- Indian buyers are increasingly demanding more value in the premium smartphone category.
For many consumers, this creates a strong purchase window — a high-performance device at a reduced price, without compromising on specifications.
iPhone 16 Pro Max: Key Features
The iPhone 16 Pro Max remains one of Apple’s most advanced smartphones, offering features that continue to match industry standards in 2025.
Display
- 6.9-inch ProMotion LTPO OLED panel
- 120Hz refresh rate for smoother visuals
- Peak brightness of up to 1,600 nits
Processor
- Powered by Apple’s A18 Pro chip
- 64-bit architecture with 16-core Neural Engine
- Designed for high-end gaming, productivity, and AI-driven applications
Camera System
- Rear setup: 48MP main, 48MP ultra-wide, and 12MP telephoto with 5x optical zoom
- Front: 12MP TrueDepth camera
- ProRAW and ProRes video support for professional content creators
Storage
- Options up to 1TB, catering to professionals requiring high storage capacity
Build and Durability
- Titanium frame for improved strength and reduced weight
- Ceramic Shield protection
- IP68-rated water and dust resistance
Comparison With iPhone 17 Pro Max
The iPhone 17 Pro Max is expected to bring new hardware upgrades, including the A19 Pro processor, a larger battery, and enhanced periscope zoom capabilities. Bezels are also rumored to be thinner, making the design more compact.
However, industry experts point out that the iPhone 16 Pro Max continues to provide strong value for the majority of users. Its hardware and software capabilities remain competitive, and most users may not require immediate upgrades.
Why the iPhone 16 Pro Max Still Holds Value
Despite the new launch cycle, the iPhone 16 Pro Max continues to attract buyers due to several reasons:
- Future-Proof Performance: The A18 Pro remains among the fastest processors available, capable of handling software updates for several years.
- Professional Camera System: The triple-camera setup still competes with the best in the market.
- Storage Options: With up to 1TB, the device caters to content creators and professionals.
- Reduced Price: With nearly ₹20,000 in savings, the pricing makes it a compelling option for cost-conscious premium buyers.
- Apple Ecosystem: Seamless integration with Macs, iPads, AirPods, and Apple Watch continues to be a major advantage.
Consumer Reactions in India
Social media responses and early buyer feedback indicate growing interest in the offer. Students and young professionals are considering it an affordable entry point into the Apple ecosystem. Content creators highlight the large storage and professional-grade camera system as key benefits.
Retailers expect the demand to increase further during the festive season. Diwali sales, in particular, may bring additional bank offers, exchange bonuses, and cashback deals, further improving affordability.
Should Consumers Buy Now or Wait?
Market experts provide a clear breakdown for buyers:
- Early Adopters/Tech Enthusiasts: May prefer to wait for the iPhone 17 Pro Max to access the latest hardware.
- Professionals/Creators: Can invest in the iPhone 16 Pro Max immediately, as it provides necessary tools at a reduced cost.
- Students and General Users: Benefit from buying now due to the lower price point and long-term performance capability.
- Budget-Conscious Buyers: Could wait for further festive discounts post iPhone 17 launch.
Vijay Sales Offer Details
- Direct Price Cut: ₹12,400 off the original price.
- Bank Offer: ₹7,500 off with HSBC Credit Card EMI.
- EMI Options: Flexible payment plans between 6 and 24 months.
- Availability: Across Vijay Sales stores and online platforms.
Market Impact
This discount could potentially affect Apple’s overall sales dynamics in India. While the iPhone 17 Pro Max will dominate the premium segment, the reduced price of the iPhone 16 Pro Max offers a competitive alternative, especially for buyers unwilling to pay launch prices for the latest model.
Retailers see the move as strategic — clearing stock ahead of the iPhone 17 arrival while capitalizing on India’s festival-driven shopping season.
The iPhone 16 Pro Max, launched just a year ago, has gained renewed attention thanks to Vijay Sales’ price cut and bank offers. For buyers seeking flagship-level performance at a more accessible cost, the deal positions the device as a strong contender in the premium smartphone market.
While early adopters may wait for the iPhone 17 Pro Max, the majority of consumers looking for a high-end Apple experience in 2025 will find the iPhone 16 Pro Max to be a practical, value-driven choice.
