Bollywood audiences are gearing up for a fresh dose of romance and drama with the release of Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa. The film, directed by debutant filmmaker Karan Mehra, is generating massive buzz ahead of its theatrical release, with trade analysts predicting a strong Day 1 box office opening of over ₹5 crore across India.
Anticipation Builds Ahead of Release
The film’s pre-release promotions have struck a chord with the audience. Posters showcasing Harshvardhan and Sonam in romantic sequences, coupled with viral social media teasers, have created a significant pre-release hype. Fans have been sharing snippets of the film on Instagram, TikTok, and Twitter, resulting in trending hashtags like #EkDeewaneKiDeewaniyat, #HarshvardhanRane, and #SonamBajwa.
According to insiders, ticket bookings for the opening weekend are already seeing 50-60% occupancy in metro cities such as Mumbai, Delhi, Bengaluru, and Hyderabad. Multiplex chains are reportedly increasing shows to meet the expected surge in footfall.
Cast and Crew Spotlight
Ek Deewane Ki Deewaniyat features a talented ensemble cast led by Harshvardhan Rane, who has previously impressed audiences with films like Sanam Teri Kasam and Taish. Sonam Bajwa, known for her work in both Punjabi and Hindi cinema, brings charm and charisma to her role as the female lead.
Supporting actors include veteran performers like Rajesh Sharma and Pooja Bedi, who add depth to the film’s narrative. The music, composed by Amit Trivedi, has already become a hit on streaming platforms, with songs trending on Spotify, YouTube, and Gaana.
Director Karan Mehra, making his Bollywood debut, promises a blend of romance, drama, and light-hearted comedy, aiming to appeal to audiences across age groups.
Film trade experts suggest that Ek Deewane Ki Deewaniyat is poised for a ₹5 crore+ Day 1 opening. Analysts believe that the combination of a young romantic lead, popular music, and effective marketing has created the perfect conditions for a successful opening.
Breaking it down:
- Metro Cities: ₹2 crore
- Tier-2 Cities: ₹1.5 crore
- Single Screens & Mass Centers: ₹1.5 crore
The total comes to approximately ₹5 crore+, which is considered a promising start for a film of this scale. Comparisons are being drawn with recent romantic films starring similar cast members, which saw openings between ₹4–6 crore.
One of the biggest drivers for the film’s anticipated box office success is its social media strategy. The producers have been actively engaging fans through Instagram Reels, Twitter Q&As, and TikTok challenges. Early reviews from premiere screenings have been positive, praising the chemistry between Harshvardhan Rane and Sonam Bajwa.
Several clips of the film’s romantic sequences have gone viral online, amassing millions of views within hours. This viral traction has added a sense of urgency among audiences to watch the film on Day 1 itself.
Comparisons with Similar Films
When comparing with similar romantic dramas released in 2025, films starring Harshvardhan Rane like Singham Returns: Love Edition opened to ₹4.8 crore on Day 1, while Sonam Bajwa’s previous release Dil Da Mamla earned ₹4.5 crore. The combination of both leads in Ek Deewane Ki Deewaniyat is expected to surpass these numbers, with analysts optimistic about the film crossing ₹15–20 crore by the end of the first weekend.
Music plays a pivotal role in romantic films, and Ek Deewane Ki Deewaniyat has leveraged this aspect effectively. With Amit Trivedi at the helm, the soundtrack features six original tracks, blending soulful ballads with upbeat numbers perfect for dance sequences. Songs like “Tumse Bhi Pyara” and “Dil Ki Dhadkan” have already topped streaming charts and are receiving heavy rotation on radio and television channels.
Experts suggest that music popularity is closely tied to footfalls in theaters, particularly in small towns and tier-2 cities, and this factor is likely to bolster Day 1 box office performance.
Storyline That Appeals to the Masses
The film revolves around a heartfelt love story set against the backdrop of contemporary urban India. Harshvardhan Rane plays a free-spirited young man, while Sonam Bajwa portrays a strong, independent woman navigating the challenges of love and family expectations.
The plot balances romance, emotional drama, and light comedy, making it a family-friendly entertainer. Analysts believe that such a narrative structure, combined with the charisma of the lead pair, is a recipe for box office success.
While Day 1 projections are important, trade experts are also optimistic about the long-term earnings of Ek Deewane Ki Deewaniyat. If positive word-of-mouth spreads, the film could see strong occupancy over the first weekend and first week, potentially touching ₹30–35 crore domestically.
Additionally, overseas markets, especially in the UAE, Canada, and the US, where Bollywood romance films have a loyal following, are expected to contribute another ₹5–7 crore in the opening weekend.
Early Reviews and Audience Reaction
Critics attending early screenings have praised the chemistry between Harshvardhan and Sonam, the vibrant cinematography, and the catchy soundtrack. Social media sentiment indicates that the film is resonating well with both urban and semi-urban audiences.
Key positive points highlighted by reviewers include:
- Engaging performances by lead actors
- Refreshing romantic storyline
- Strong supporting cast
- Lively music and choreography
Some critiques have pointed out minor pacing issues in the second half, but overall, the response has been overwhelmingly favorable, which bodes well for ticket sales.
The producers employed innovative marketing strategies to maximize pre-release hype:
- Interactive Instagram filters featuring the lead characters
- Twitter hashtag campaigns like #DeewaniyatDay1
- Special fan contests with meet-and-greet opportunities
- Partnerships with OTT platforms to release teaser tracks
These efforts have created a sense of anticipation, especially among young audiences, contributing to strong early ticket booking numbers.
Ek Deewane Ki Deewaniyat is set to light up ticket windows with a predicted ₹5 crore+ Day 1 opening, thanks to the charm of Harshvardhan Rane and Sonam Bajwa, a melodious soundtrack, and effective pre-release marketing. The film’s mix of romance, drama, and comedy is expected to appeal to a wide demographic, making it one of the most awaited Bollywood releases of 2025.
With social media buzz, strong music traction, and positive early reviews, trade experts anticipate a strong opening weekend, possibly surpassing initial box office estimates.
The coming days will reveal if Ek Deewane Ki Deewaniyat can maintain momentum and emerge as a commercial success, solidifying Harshvardhan and Sonam’s place in Bollywood’s romantic genre.
